A user-friendly writing style is complemented by a wealth of learning features, illustrations and tables to make the subject clear for students and encourage them to actively engage in critique and analysis.Extensive online resources, clearly integrated with the book, provide additional material to develop deeper understanding and offer practical exercises that stimulate engagement with the key tools of analysis.Contemporary, real-life examples and case studies drawn from a diverse range of business situations illustrate how the core theories operate in practice, revealing the successes but also the pitfalls of different strategic approaches. ![]() A four-part structure and clear approach expertly guide students through the processes of strategic management from analysis, to formulation, and on to implementation.Concise in format, but covering all the relevant material for one semester courses, this textbook provides students with all the essential concepts in a manageable format.Packed with real-life examples and emphasising the essential tools of analysis, this is the ideal introduction for students taking their first steps into strategic management.
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